EDB · DOSSIER 01 · MMXXVI
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A Coaching Dossier

Edward Brand

Seventeen years inside Chelsea Football Club. Academy boy to first‑team pathway. A coach for high‑intensity football, with and without the ball.

17 Years at Chelsea
35+ First‑team debutants
7 Trophies in two seasons
1 UEFA Pro Licence
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01 · Profile

“A track record built on transition — from academy to first‑team, from domestic to international, from project to performance.”

UEFA Pro Licence qualified coach with seventeen years inside the academy and first‑team system at Chelsea Football Club. Worked across U12 to first‑team levels, with a proven record in elite player development, team success, and the transition of young players into senior and international football.

Extensive experience in high‑performance environments: UEFA Youth League campaigns, FA Youth Cup winning sides, U18 domestic title‑winning seasons, and individual player pathway management through the loan system. Six months EFL experience as Assistant Manager at Swindon Town F.C. under Jody Morris.

Currently seeking opportunities as First Team Assistant Coach or Lead Academy Coach within progressive clubs — UK or internationally (MLS, USL, Europe, Asia).

02 · Game Model

High intensity. Aggressive press. Possession with purpose.

Five non‑negotiables.

  1. 01High intensity football, with and without the ball
  2. 02Aggressive pressing structure
  3. 03Possession with purpose, never for its own sake
  4. 04Player‑first individual development plans
  5. 05Clear pathway from academy to senior

Formation

Preferred. Single pivot enables a 3‑man rest‑defence and high counter‑press triggers in midfield third.

Pitch diagram with formation GK LB CB CB RB 6 8 8 LW 9 RW
FIG · 01 Pressing triggers — high‑block, the front three lock the centre‑backs while the 8s squeeze the half‑spaces.

03 · Career

From the academy floor
to the first‑team dugout.

  1. 19972005

    Playing

    Chelsea Academy → Reserves

    Academy player U10 through to Reserve Team. Youth Team Captain. England U16 & U17 international.

  2. 20052009

    Playing

    San José State University

    NCAA Division 1 scholarship. Bachelor degree alongside four years of college soccer at SJSU.

  3. 20072015

    Coaching

    U12 → U16 · Chelsea Academy

    Eight years inside the foundation phase and youth development phase. Coach across U12–U14; assistant U15–U16.

  4. 20152017

    Coaching

    U18 Assistant Coach

    Seven trophies in two seasons. Two FA Youth Cups. Two U18 league titles. Players progressing to Premier League and international football.

    • 2× FA Youth Cup
    • 2× U18 League
    • +3 more
  5. 20172018

    Coaching

    U21 Assistant · UEFA Youth League Finalist

    Supported the transition of academy players into senior football. Reached the UEFA Youth League final.

    • UYL Finalist
  6. 20182023

    Coaching · Lead

    U18 Head Coach / U19 (UEFA Youth League)

    Led the elite youth programme across U18 Premier League and FA Youth Cup. Runner‑up FA Youth Cup. Winner U18 PL Cup. Delivered programme operations for staff and players.

    • U18 PL Cup
    • FA Youth Cup Final
  7. 20232024

    First Team

    Assistant Manager · Swindon Town F.C.

    Six‑month EFL secondment supporting Jody Morris in a senior competitive environment. Training delivery, match preparation, tactical planning.

  8. 2024now

    First‑Team Pathway

    Loan Player Coach · Chelsea F.C.

    Managing the development of Chelsea players on loan across UK and European leagues. Lead on planning and delivery of two pre‑seasons with senior players — Raheem Sterling, Romelu Lukaku, João Félix, Ben Chilwell. 1‑to‑1 performance support, match analysis, individual development plans.

04 · Transitions

Coached the boys who became the men.

Contributed to the development of 35+ players who have made first‑team debuts at Chelsea. Managed a further 19 first‑team players out on loan across the Premier League, Bundesliga, Eredivisie, Championship and League One.

First‑team debutants · Chelsea F.C.

  • 01Marc GuéhiCB
  • 02Reece JamesRB
  • 03Mason MountCM
  • 04Conor GallagherCM
  • 05Tino LivramentoRB
  • 06Lewis HallLB

On loan · Across PL · Bundesliga · Eredivisie · EFL

  • 07Trevoh ChalobahCB
  • 08Aaron AnselminoCB
  • 09Lesley UgochukwuCM
  • 10Leo CastledineAM
  • 11Omari KellymanAM
  • 12Harvey ValeAM

05 · Honours

The cabinet.

×2 FA Youth Cup Winner
×2 U18 League Title
×1 U18 Premier League Cup Winner
F FA Youth Cup Finalist
F UEFA Youth League Finalist

06 · Strengths

What I bring into the building.

  1. 01

    Elite Player Development

    From academy graduate to first‑team senior, tracking individual pathway.

  2. 02

    High‑Intensity Teams

    Building sides that press with structure and play with the ball with purpose.

  3. 03

    Tactical Planning

    Game model, opposition analysis, in‑game adjustments.

  4. 04

    High‑Performance Leadership

    Holding standards in environments where standards win games.

  5. 05

    Loan Strategy & IDP

    Individual development planning across the European loan system.

  6. 06

    UK + European Network

    Working relationships across Championship, League One, and abroad.

07 · Qualifications & Education

The paperwork.

Coaching · Tier 1

UEFA Pro Licence

The top tier of football coaching qualifications. Required to manage in the Premier League and UEFA competition.

FA · Youth

FA Youth Award

The Football Association's specialist youth coaching pathway.

Education

Bachelor Degree · SJSU

San José State University. NCAA Division 1 student‑athlete.

In progress

Premier League · Next Course

Currently enrolled. Continuing professional development at the top end of the English game.

Languages

English · Spanish (learning)

Open to international opportunities — MLS, USL, Europe, Asia.